Dawn Josephson, author of 14 books, has written a fantastic author resource with her latest book Putting it on Paper – The ground rules for creating promotional pieces that sell books. This book discusses the development and use of contents within a media kit, and other marketing materials. From cover letters, press releases, book reviews, bios, sell and catalog sheets to articles – Dawn covers it all.
Each chapter concludes with two brief, but very helpful sections. ‘Frequently Asked Questions’ is an essential ingredient to this well-rounded book because it touches on creativity and exceptions to the rule. Her section ‘Key Points’ acts as a summery to the main ideas within the chapter.
There are many excellent samples of actual promotional pieces, which give authors a variety of choices and ideas to use in creating the content for their own marketing materials. The samples are also precluded with notes on the construction of the piece so that the reader can fully understand the purpose of each opening, paragraph or by-line. Dawn shows many ways to tweak text for each piece and then closes with how to present promotional materials to various markets.
I really enjoyed the thought provoking quotes she used throughout the book and felt Putting it on Paper was quite inspirational. As an author who has spent a year of intensive marketing research and hands on application, I can say that several of Dawn’s tips are unique and I cannot wait to try them. The information on multiple press releases, mock book reviews and catalog sheets were particularly helpful for my own applications.
I highly recommend this useful book to any author who is facing book promotion. Putting it on Paper will certainly help authors get noticed.
Publisher: Ground Rules Press
Author: Dawn Josephson